How to Write a Hello Page for Your Adoption Profile Book That Feels Genuine
The Hello Page.
It’s often the first thing an expectant parent will read—and it sets the tone for everything that follows.
This isn’t the place to say everything about your life. It’s the invitation. The welcome mat. The page that says, “We’re so glad you’re here. We’d love for you to get to know us.”
Writing that kind of message can feel overwhelming. How do you introduce your heart, your family, and your hopes in just a few paragraphs?
Here’s the good news: you don’t have to say it all. In fact, we recommend keeping your Hello Page to around 150 words. That’s enough to build connection, offer a glimpse of your life, and make an expectant parent feel seen—without overwhelming them.
At Little Ampersand Co., we’ve walked this journey ourselves—and helped hundreds of families write Hello Pages that are warm, honest, and rooted in compassion.
Let’s walk through how to write one that feels genuine, not forced.
There’s one page in your Adoption Profile Book that likely carries more emotional weight than the rest:
The Hello Page.
It’s often the first thing an expectant parent will read—and it sets the tone for everything that follows.
This isn’t the place to say everything about your life. It’s the invitation. The welcome mat. The page that says, “We’re so glad you’re here. We’d love for you to get to know us.”
Writing that kind of message can feel overwhelming. How do you introduce your heart, your family, and your hopes in just a few paragraphs?
Here’s the good news: you don’t have to say it all. In fact, we recommend keeping your Hello Page to around 150 words. That’s enough to build connection, offer a glimpse of your life, and make an expectant parent feel seen—without overwhelming them.
At Little Ampersand Co., we’ve walked this journey ourselves—and helped hundreds of families write Hello Pages that are warm, honest, and rooted in compassion.
Let’s walk through how to write one that feels genuine, not forced.
1. Start With a Thank You
This page isn’t about selling yourself—it’s about connection. And connection starts with gratitude.
❌ “We’re so excited you’re reading about us!”
✅ “Thank you for taking a moment to learn about our family. We can only imagine how many emotions you’re carrying as you consider your options, and we’re honored to share a little about who we are.”
Why it works: The first version centers your excitement. The second leads with empathy and appreciation—right where this connection begins.
2. Speak to the Expectant Parent with Compassion
An expectant parent is likely reading your book with a lot on their mind. The words you choose can help build trust and show that you understand the weight of their decision.
❌ “We’re so grateful for this opportunity to adopt your baby.”
✅ “We admire your strength and love. Whatever path you choose, we hope you feel peace and clarity, and we’re grateful you’re taking time to get to know us.”
❌ “We can’t wait to become parents!”
✅ “We know this is a deeply personal decision, and our hearts are with you as you take the next step in your journey.”
Why it works: The second examples are gentle and grounded. They convey respect for the expectant parent’s experience, without rushing to the outcome.
3. Offer a Glimpse of Who You Are
This isn’t the place to share your full story (that comes in later pages), but it is the place to give a warm, high-level picture of your family.
❌ “We love travel, hiking, and game nights with friends.”
✅ “We’re a family that values laughter, meaningful time together, and a home that feels like a safe place to land.”
❌ “We’ve been married 10 years and live in a great neighborhood.”
✅ “We’ve built a life rooted in faith, family traditions, and lots of time with the people we love most.”
Why it works: These overviews offer tone, heart, and big-picture values—without going into the full details, which are coming later in the book.
4. Share Why You’re Choosing Adoption
You don’t need to tell your whole journey here—but including a short line about why adoption is part of your story helps establish trust and intention.
❌ “We’re adopting because we’ve always wanted to.”
✅ “Adoption is something we’ve thought and prayed about for years, and we feel deeply called to grow our family in this way.”
❌ “We want to become parents and adoption is how we plan to do that.”
✅ “We believe adoption reflects the kind of love and openness we want our home to be known for.”
Why it works: Brief, heartfelt context adds emotional depth without taking over the page.
5. Share the Heart of the Life You Hope to Offer
This is your chance to express what you value—not through a list of activities, but through the kind of environment you hope to create.
❌ “We want to give a child every opportunity in life.”
✅ “Our greatest hope is to offer a child unconditional love, stability, and the kind of belonging that lasts a lifetime.”
❌ “We plan to raise a child with good values and a good education.”
✅ “We’re committed to raising a child who knows they are deeply loved and free to become exactly who they were made to be.”
Why it works: The second versions are heart-centered and grounded in identity—not performance or achievement.
6. End with Kindness and Openness
As you wrap up your Hello Page, return to the expectant parent with empathy. Offer a gentle closing that respects their journey and honors the time they’ve spent learning about you.
❌ “We hope you choose us and trust us with your child.”
✅ “Thank you again for taking the time to read a little about us. We’re holding space for you and your story, and we hope the rest of this book helps you get to know our hearts.”
❌ “We look forward to welcoming your baby into our family.”
✅ “If you choose adoption, and feel a connection with our family, we would be honored to walk that path with you.”
Why it works: You’re not assuming their decision. You’re offering respect, gratitude, and a clear sense of emotional safety.
Final Thoughts: Let Your Hello Page Feel Like a Welcome
This isn’t your whole story—it’s the first step into it.
If your Hello Page feels warm, open, and genuine, that’s enough. Keep it short. Keep it kind. Let your tone reflect the love behind the words.
At Little Ampersand Co., we’re here to help you create an Adoption Profile Book that feels like you—from the very first page to the very last detail.
📩 Need help getting started? Let’s make something meaningful—together.
Creating Your Adoption Profile Book: How to Write a Story That Connects Meaningfully with Expectant Parents
Your adoption profile book isn’t just a project—it’s a deeply personal, emotionally weighty task.
It’s also the part of the process that tends to send hopeful adoptive parents into panic mode.
Why? Because it matters.
Some agencies ask you to “write a letter to expectant parents” or “tell your story,” like it’s a quick homework assignment. But to you? It feels like the make-or-break moment—the difference between being chosen or passed over.
What if you don’t consider yourself a writer? What if you have no idea what to say—or worse, what not to say? What if your words don’t reflect your heart the way you hope they will?
At Little Ampersand Co., we’ve walked this journey ourselves. We know how overwhelming it can feel to put your love, values, and hopes into a few pages. But we also know that it’s possible to do this in a way that feels natural, warm, and deeply true to who you are.
Let’s take a look at how to craft an adoption profile book that connects meaningfully with expectant parents.
Your adoption profile book isn’t just a project—it’s a deeply personal, emotionally weighty task.
It’s also the part of the process that tends to send hopeful adoptive parents into panic mode.
Why? Because it matters.
Some agencies ask you to “write a letter to expectant parents” or “tell your story,” like it’s a quick homework assignment. But to you? It feels like the make-or-break moment—the difference between being chosen or passed over.
What if you don’t consider yourself a writer? What if you have no idea what to say—or worse, what not to say? What if your words don’t reflect your heart the way you hope they will?
At Little Ampersand Co., we’ve walked this journey ourselves. We know how overwhelming it can feel to put your love, values, and hopes into a few pages. But we also know that it’s possible to do this in a way that feels natural, warm, and deeply true to who you are.
Let’s take a look at how to craft an adoption profile book that connects meaningfully with expectant parents.
1. Keep It Real
Expectant parents aren’t looking for perfection—they’re looking for people they can relate to. Families who feel genuine and grounded help ease their uncertainty and build trust.
Instead of over-polished or generic language, focus on the parts of your life that feel familiar, warm, and human.
What does that sound like?
❌ “We have always dreamed of becoming parents.”
✅ “We can’t wait for the day a little one joins us on the couch for popcorn and a Pixar movie night.”
❌ “We enjoy spending time with our extended family.”
✅ “Sundays at Grandma’s house mean two things: meatballs and way too many board games.”
These small, specific moments give a clearer picture of who you are, without needing to oversell or overexplain.
2. Use Words to Invite Expectant Mothers Into Your Experiences
Your words should do more than describe your life—they should welcome someone into it.
When you’re writing your adoption profile, think about how your experiences and routines might feel to someone reading them. You're not just reporting your lifestyle; you're extending an invitation.
Use moments that are emotionally rich and visually engaging. These help an expectant parent imagine their child in your world.
Here’s what that looks like:
❌ “We love to travel.”
✅ “If there’s a road trip involved, we’re in! Our favorite vacations usually include a packed cooler, a good playlist, and a scenic detour or two.”
❌ “We love kids.”
✅ “Our nieces and nephews know that when they visit, two things are guaranteed: pancake breakfasts and bedtime stories with all the silly voices.”
❌ “We live in a quiet neighborhood.”
✅ “Home for us means front porch coffee, chats with neighbors, and a backyard big enough for games of tag and summer cookouts.”
These kinds of details pull expectant parents into the experience. They don’t just hear what you love—they begin to feel what life might be like in your family.
3. Acknowledge the Expectant Parent’s Journey in Your Adoption Profile
This is not just a chapter in your story—it’s a pivotal moment in theirs.
Acknowledging the emotions and complexity of their decision shows humility, empathy, and respect. And it builds trust.
Here’s how you can be mindful of the language you use:
❌ “We can’t wait to raise your baby!”
✅ “If you choose adoption, your child will always know how deeply loved they are—not just by us, but by you.”
❌ “We are so excited to start our family by adopting your baby!”
✅ “We know this is a difficult decision, and we are honored that you are taking the time to learn about us. Your journey is important, and we respect whatever choice you make.”
Use Positive Adoption Language throughout your profile.
✔ Say “make an adoption plan” instead of “give up a baby.”
✔ Refer to “expectant parents.”
✔ Avoid language that implies entitlement, like “our child,” in reference to an unborn baby.
These small shifts make a big difference—they communicate that you see and honor the expectant parent's story, not just your own.
4. Use Photos That Tell the Story
Words matter—but photos can bring your story to life in an instant. A well-chosen photo says, “Here’s what it feels like to be part of our world.”
Don’t just include pictures because you feel like you have to. Be intentional. Each image should support your story and create a connection.
Here’s what to aim for:
❌ Stiff, posed portraits.
✅ Candid moments—cooking dinner, reading books, laughing in the backyard.
❌ Shots of just your family.
✅ Images that show your entire village—friends, family, and your everyday community.
❌ Filler images with no context.
✅ Photos that match your words—like a picture of your backyard BBQ if you mention hosting summer dinners.
📥 Need help choosing the right photos? Download our free resource:
5. Make Your Adoption Profile Easy to Read and Engaging
Expectant parents often review multiple profiles—sometimes in one sitting. That means yours needs to be easy to read and inviting to browse.
Here are a few ways to keep your writing accessible:
❌ Long paragraphs with too much detail.
✅ Short, skimmable sections with breathing room.
❌ Formal language that feels distant.
✅ A conversational tone that sounds like you’re talking to a friend.
❌ Walls of uninterrupted text.
✅ Headings, bullet points, and plenty of whitespace.
Before finalizing, read it out loud. If it doesn’t sound like you, rewrite it until it does. If it flows naturally, it’s much more likely to create the connection you’re hoping for.
Your Story Is Enough
You don’t need perfect words or the trendiest photos. You just need your story—told with honesty, warmth, and intention.
At Little Ampersand Co., we understand the nuances of adoption storytelling. We know how to help you share your life in a way that feels true to who you are—while honoring the incredible responsibility of being chosen by an expectant parent.