How to Write a Hello Page for Your Adoption Profile Book That Feels Genuine
There’s one page in your Adoption Profile Book that likely carries more emotional weight than the rest:
The Hello Page.
It’s often the first thing an expectant parent will read—and it sets the tone for everything that follows.
This isn’t the place to say everything about your life. It’s the invitation. The welcome mat. The page that says, “We’re so glad you’re here. We’d love for you to get to know us.”
Writing that kind of message can feel overwhelming. How do you introduce your heart, your family, and your hopes in just a few paragraphs?
Here’s the good news: you don’t have to say it all. In fact, we recommend keeping your Hello Page to around 150 words. That’s enough to build connection, offer a glimpse of your life, and make an expectant parent feel seen—without overwhelming them.
At Little Ampersand Co., we’ve walked this journey ourselves—and helped hundreds of families write Hello Pages that are warm, honest, and rooted in compassion.
Let’s walk through how to write one that feels genuine, not forced.
1. Start With a Thank You
This page isn’t about selling yourself—it’s about connection. And connection starts with gratitude.
❌ “We’re so excited you’re reading about us!”
✅ “Thank you for taking a moment to learn about our family. We can only imagine how many emotions you’re carrying as you consider your options, and we’re honored to share a little about who we are.”
Why it works: The first version centers your excitement. The second leads with empathy and appreciation—right where this connection begins.
2. Speak to the Expectant Parent with Compassion
An expectant parent is likely reading your book with a lot on their mind. The words you choose can help build trust and show that you understand the weight of their decision.
❌ “We’re so grateful for this opportunity to adopt your baby.”
✅ “We admire your strength and love. Whatever path you choose, we hope you feel peace and clarity, and we’re grateful you’re taking time to get to know us.”
❌ “We can’t wait to become parents!”
✅ “We know this is a deeply personal decision, and our hearts are with you as you take the next step in your journey.”
Why it works: The second examples are gentle and grounded. They convey respect for the expectant parent’s experience, without rushing to the outcome.
3. Offer a Glimpse of Who You Are
This isn’t the place to share your full story (that comes in later pages), but it is the place to give a warm, high-level picture of your family.
❌ “We love travel, hiking, and game nights with friends.”
✅ “We’re a family that values laughter, meaningful time together, and a home that feels like a safe place to land.”
❌ “We’ve been married 10 years and live in a great neighborhood.”
✅ “We’ve built a life rooted in faith, family traditions, and lots of time with the people we love most.”
Why it works: These overviews offer tone, heart, and big-picture values—without going into the full details, which are coming later in the book.
4. Share Why You’re Choosing Adoption
You don’t need to tell your whole journey here—but including a short line about why adoption is part of your story helps establish trust and intention.
❌ “We’re adopting because we’ve always wanted to.”
✅ “Adoption is something we’ve thought and prayed about for years, and we feel deeply called to grow our family in this way.”
❌ “We want to become parents and adoption is how we plan to do that.”
✅ “We believe adoption reflects the kind of love and openness we want our home to be known for.”
Why it works: Brief, heartfelt context adds emotional depth without taking over the page.
5. Share the Heart of the Life You Hope to Offer
This is your chance to express what you value—not through a list of activities, but through the kind of environment you hope to create.
❌ “We want to give a child every opportunity in life.”
✅ “Our greatest hope is to offer a child unconditional love, stability, and the kind of belonging that lasts a lifetime.”
❌ “We plan to raise a child with good values and a good education.”
✅ “We’re committed to raising a child who knows they are deeply loved and free to become exactly who they were made to be.”
Why it works: The second versions are heart-centered and grounded in identity—not performance or achievement.
6. End with Kindness and Openness
As you wrap up your Hello Page, return to the expectant parent with empathy. Offer a gentle closing that respects their journey and honors the time they’ve spent learning about you.
❌ “We hope you choose us and trust us with your child.”
✅ “Thank you again for taking the time to read a little about us. We’re holding space for you and your story, and we hope the rest of this book helps you get to know our hearts.”
❌ “We look forward to welcoming your baby into our family.”
✅ “If you choose adoption, and feel a connection with our family, we would be honored to walk that path with you.”
Why it works: You’re not assuming their decision. You’re offering respect, gratitude, and a clear sense of emotional safety.
Final Thoughts: Let Your Hello Page Feel Like a Welcome
This isn’t your whole story—it’s the first step into it.
If your Hello Page feels warm, open, and genuine, that’s enough. Keep it short. Keep it kind. Let your tone reflect the love behind the words.
At Little Ampersand Co., we’re here to help you create an Adoption Profile Book that feels like you—from the very first page to the very last detail.
📩 Need help getting started? Let’s make something meaningful—together.